The <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lower Manhattan Development Corporation announced today that the agency, in conjunction with the September 11th Fund, will fund a large scale tourism and marketing campaign to attract visitors to Chinatown. The campaign will be a creative, effective, and cost efficient tourism and marketing initiative to stimulate regional, national, and international tourism to Chinatown. The campaign will also identify existing short and long term impediments to tourism in Chinatown, identify current marketing initiatives and methods to improve upon them, and propose solutions to both real and perceived challenges to attracting more visitors to the Chinatown area. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Governor George Pataki said, ”The Chinatown community was deeply affected by the September 11th attacks, and we continue to be committed to identifying initiatives that will bolster the neighborhood’s economic recovery. This comprehensive tourism campaign will help put Chinatown back on the map as a local, national, and international attraction for visitors. There is more work to do, but this program is a significant step forward for the revitalization of Chinatown and for the recovery of all of Lower Manhattan.”
New York City Mayor Michael R. Bloomberg said, “Chinatown has an abundance of historic and cultural amenities making it one of New York City’s most vibrant and diverse neighborhoods. This campaign will be an invaluable tool to inform visitors near and far about the global hub of culture, commerce, and history located in the Chinatown area.”
LMDC Chairman John Whitehead said, "Chinatown is one of New York City's most important communities, and helping the area regain its economic stability today and its growth in the years ahead is critical to the revitalization of Lower Manhattan."
LMDC President Kevin M. Rampe said, “This comprehensive marketing campaign is a direct response to what we have continuously heard during out outreach to the Chinatown community. With the support of Governor Pataki and Mayor Bloomberg, LMDC will partner with the September 11th Fund to support a campaign that attracts both resident New Yorkers and tourists to Chinatown for its one of a kind shopping, eating and culture.”